AC

I'M
ana
chreih.
Partner
@ Better
Back in 2019, when I left the corporate world, I swore I would never work in advertising again. I was in the peak of my career as Client Lead on a big regional client, yet felt burnout and disillusioned.
But like all true loves, advertising lured me back in when my now partner, Raluca Kovacs proposed a Better way of playing the game.
hello
Passionate about human behavior- I come from a Psychology background: a degree in Media Psychology (Padua University, 2006) and a masters in Influence and Manipulation. People I meet tell me I have a positive effect on them- I am a very solar person.
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In any project I attach myself to, I throw myself fully in the game. Truth be told, this is what lead me to burnout. That's why, in the past 5 years I focused on learning how to keep my enthusiasm but better manage my resources.
I worked in advertising and marketing 15+ years and I was lucky enough to be exposed to various business environments, to lead quite a large no of teams and to work on most brand categories on the local and international market.
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Be it employed in state owned companies, entrepreneurial businesses, major international advertising groups or private projects- my biggest achievement is building relationships that stood the test of time, both internally and with clients.
I strongly believe in life-long learning as I am driven by curiosity and energy. I’m in constant training- as we speak I'm learning somatic stress reduction techniques, group moderation, coaching and strengthening communities.
The one life changing training for me: IMD High Performance Leadership, held by George Kohlrieser - a former FBI hostage negotiator and Distinguished Professor of Leadership and Organizational Behavior.
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My future: Leading for the Better.
Experience
2023- present
Co-founder @Better
healthy, impact driven advertising and comms eco-system
2019-2023
Consultant
relationship | agency processes | branding& positioning | communication strategy
2015-2019
Regional Account Director | Client lead
@Publicis Romania
Lead on CEE Regional Coca-Cola Brands
Lead on Romanian Market Coca-Cola Brands
Lead on JTI Romania
(Brands & Corporate Affairs Communications)
Account Management for Farmaciile Dona- Local Romanian Pharmacy Brand
2009-2015
2018-2019
Freelance Project Manager
@Inside Academy
Helped build one of the most prestigious Romanian Interior Design private school and community
New Business & Integration | Account Director
@McCann Erickson Romania
New Business & Integration Manager
Project & Relationship Lead for: Vodafone Romania ; Heineken Romania; Kandia Excelent; Dedeman ; Exxon Mobil; Tiriac Holdings;
Regional Lead for Bite Lithuania
2008-2009
Account Relationship Manager | New Business
@Next Advertising
Account management for: Scoala Media, New business, Stejar Pilsner, The Money Channel, Transavia, Western Union, Biofarm (Bixtonim, Triferment, Colebil), Aegon, Euroministorage, Injoy Books, Fundatia Copii in Dificultate, TV Neptun
2006-2008
Image Coordinator & Assistant to the Comercial Director
@Posta Romana
Biggest Romanian State Owned Company
Brand development
Management of Commercial Partnerships: ING Pensions, Western Union, New business

CONTACT
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