top of page
MAC36356_1.jpg

I'M
ana
chreih.

Partner
@
Better

Back in 2019, when I left the corporate world, I swore I would never work in advertising again. I was in the peak of my career as Client Lead on a big regional client, yet felt burnout and disillusioned.

But like all true loves, advertising lured me back in when my now partner, Raluca Kovacs proposed a Better way of playing the game.

hello

Passionate about human behavior- I come from a Psychology background: a degree in Media Psychology (Padua University, 2006) and a masters in Influence and Manipulation. People I meet tell me I have a positive effect on them- I am a very solar person.

​

In any project I attach myself to, I throw myself fully in the game. Truth be told, this is what lead me to burnout. That's why, in the past 5 years I focused on learning how to keep my enthusiasm but better manage my resources.

I worked in advertising and marketing 15+ years and I was lucky enough to be exposed to various business environments, to lead quite a large no of teams and to work on most brand categories on the local and international market.

​

Be it employed in state owned companies, entrepreneurial businesses, major international advertising groups or private projects- my biggest achievement is building relationships that stood the test of time, both internally and with clients.

I strongly believe in life-long learning as I am driven by curiosity and energy. I’m in constant training- as we speak I'm learning somatic stress reduction techniques, group moderation, coaching and strengthening communities.

The one life changing training for me: IMD High Performance Leadership, held by George Kohlrieser - a former FBI hostage negotiator and Distinguished Professor of Leadership and Organizational Behavior.

​

My future: Leading for the Better.

BIO
EXPERIENCE

Experience

2023- present

Co-founder @Better

healthy, impact driven advertising and comms eco-system

2019-2023

Consultant

relationship | agency processes | branding& positioning | communication strategy

2015-2019

Regional Account Director | Client lead
@
Publicis Romania

Lead on CEE Regional Coca-Cola Brands
Lead on Romanian Market Coca-Cola Brands
Lead on JTI Romania

(Brands & Corporate Affairs Communications)
Account Management for Farmaciile Dona- Local Romanian Pharmacy Brand

2009-2015

2018-2019

Freelance Project Manager
@Inside Academy

Helped build one of the most prestigious Romanian Interior Design private school and community

New Business & Integration | Account Director
@McCann Erickson Romania

New Business & Integration Manager
Project & Relationship Lead for: Vodafone Romania ; Heineken Romania; Kandia Excelent; Dedeman ; Exxon Mobil; Tiriac Holdings;
Regional Lead for Bite Lithuania

2008-2009

Account Relationship Manager | New Business
@Next Advertising

Account management for: Scoala Media, New business, Stejar Pilsner, The Money Channel, Transavia, Western Union, Biofarm (Bixtonim, Triferment, Colebil), Aegon, Euroministorage, Injoy Books, Fundatia Copii in Dificultate, TV Neptun

2006-2008

Image Coordinator & Assistant to the Comercial Director
@Posta Romana

Biggest Romanian State Owned Company

Brand development

Management of Commercial Partnerships: ING Pensions, Western Union, New business

Pencil with Eraser

CONTACT 

​​

ana.chreih@doitbetter.ro

bottom of page