AC
I'M
ana
chreih.
Partner
@ Better
Back in 2019, when I left the corporate world, I swore I would never work in advertising again. I was in the peak of my career as Client Lead on a big regional client, yet felt burnout and disillusioned.
But like all true loves, advertising lured me back in when my now partner, Raluca Kovacs proposed a Better way of playing the game.
hello
Passionate about human behavior- I come from a Psychology background: a degree in Media Psychology (Padua University, 2006) and a masters in Influence and Manipulation. People I meet tell me I have a positive effect on them- I am a very solar person.
In any project I attach myself to, I throw myself fully in the game. Truth be told, this is what lead me to burnout. That's why, in the past 5 years I focused on learning how to keep my enthusiasm but better manage my resources.
I worked in advertising and marketing 15+ years and I was lucky enough to be exposed to various business environments, to lead quite a large no of teams and to work on most brand categories on the local and international market.
Be it employed in state owned companies, entrepreneurial businesses, major international advertising groups or private projects- my biggest achievement is building relationships that stood the test of time, both internally and with clients.
I strongly believe in life-long learning as I am driven by curiosity and energy. I’m in constant training- as we speak I'm learning somatic stress reduction techniques, group moderation, coaching and strengthening communities.
The one life changing training for me: IMD High Performance Leadership, held by George Kohlrieser - a former FBI hostage negotiator and Distinguished Professor of Leadership and Organizational Behavior.
My future: Leading for the Better.
Experience
2023- present
Co-founder @Better
healthy, impact driven advertising and comms eco-system
2019-2023
Consultant
relationship | agency processes | branding& positioning | communication strategy
2015-2019
Regional Account Director | Client lead
@Publicis Romania
Lead on CEE Regional Coca-Cola Brands
Lead on Romanian Market Coca-Cola Brands
Lead on JTI Romania
(Brands & Corporate Affairs Communications)
Account Management for Farmaciile Dona- Local Romanian Pharmacy Brand
2009-2015
2018-2019
Freelance Project Manager
@Inside Academy
Helped build one of the most prestigious Romanian Interior Design private school and community
New Business & Integration | Account Director
@McCann Erickson Romania
New Business & Integration Manager
Project & Relationship Lead for: Vodafone Romania ; Heineken Romania; Kandia Excelent; Dedeman ; Exxon Mobil; Tiriac Holdings;
Regional Lead for Bite Lithuania
2008-2009
Account Relationship Manager | New Business
@Next Advertising
Account management for: Scoala Media, New business, Stejar Pilsner, The Money Channel, Transavia, Western Union, Biofarm (Bixtonim, Triferment, Colebil), Aegon, Euroministorage, Injoy Books, Fundatia Copii in Dificultate, TV Neptun
2006-2008
Image Coordinator & Assistant to the Comercial Director
@Posta Romana
Biggest Romanian State Owned Company
Brand development
Management of Commercial Partnerships: ING Pensions, Western Union, New business